ISUZU IS MALAYSIA’S MOST POPULAR TRUCK BRAND FOR 2024

ISUZU IS MALAYSIA’S MOST POPULAR TRUCK BRAND FOR 2024

Isuzu No.1 Truck in Malaysia 2024

Kuala Lumpur, Isuzu has once again emerged as Malaysia’s top-selling truck brand for 2024 as the company achieved another year of stable sales performance amidst evolving market conditions. This feat places Isuzu at the number one spot for Light-Duty truck segments, which successfully led the brand to secure the most popular overall truck brand in the market for 11 consecutive years. In the Light-Duty segment, Isuzu has been leading for 15 consecutive years.

Commenting on the achievement, Isuzu Malaysia’s CEO, Shunsuke Okazoe said, “Being able to achieve the market-leader position in Malaysia for Light-Duty truck segments and as most popular overall truck brand is truly a solid testament of the deep level of trust and confidence our customers have continuously shown in Isuzu commercial vehicles. As a leading Japanese truck maker with global distribution, Isuzu has always been steadfast in our commitment to offer the best-in-quality commercial vehicles and after sales support that our customers need for optimized efficiency and sustainability of their business.

“The global trucking industry has been facing unprecedented challenges in recent years. In Malaysia too, the industry continues to evolve and thrive, driven by various economic and environmental factors which have given rise to several trends such as regulatory changes and the growing application of technology for better efficiency and cleaner emission. Due to this, the nature of our customers’ business is also changing as new demands grow.

“At Isuzu, our goal is to constantly innovate and offer the best transport solutions that will enhance delivery responsiveness and efficiency, improve customer experience and support the push for decarbonization for our customers. In essence, we are unswerving in helping our customers increase their competitive edge in today’s transformative logistics industry by introducing new trucks which deliver better efficiency and cleaner emission,” he said.

Displaying its promise in responding to new market needs, Isuzu Malaysia launched several new trucks last year, which included the new Isuzu ELF NPR PRO Euro 4 emission standard and the new medium-duty Isuzu FVR Smoother (FVR34UU-SDN) 6-speed AMT (Automated Manual Transmission) Euro 5 emission standard. In addition, the company also introduced a range of other Euro 4 models under its ELF light-duty series.     

The optimized 4JJ1-TCC engine in the NPR PRO offers outstanding ability in reduction of fuel consumption and costs. Isuzu shared that as testament, comparative test drives between the NPR PRO and an equivalent Isuzu 7.5 ton manual transmission truck were conducted on a 500km journey on highways and city roads in Malaysia and the results showed that the NPR PRO was able to reduce fuel usage by around 20%.

The Diesel Oxidation Catalyst (D.O.C) in the NPR PRO’s compact and powerful engine is a maintenance-free feature which can effectively reduce Carbon Monoxide (CO), Hydrocarbons (HC) and Particulate Matter (PM) emissions, thus making the NPR PRO an environmentally-friendly and cost-efficient truck.

The NPR PRO has the option of being equipped with Smoother AMT for the combined advantages of an automatic transmission easy-driving operation with manual transmission performance and fuel efficiency.

Meanwhile, the new FVR Smoother AMT truck is powered by a 6HK1-TCN 6-cylinder engine. It has a GVW of 19-tonne capacity which allows truck operators to maximize each delivery. The front axle capacity which is at 7,500kg and the rear axle capacity which is at 13,000kg significantly contribute to superior carrying capacity for bulk deliveries. The maneuverability of the truck is also enhanced by the functions of Smoother AMT which makes it ideal for intra-city tasks.

The trucks all come with a range of safety features which contribute to increased safety such as SRS Airbag with pretensioner seatbelts, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD) which function together and Anti-slip Regulator (ASR), as well as LED headlights for enhanced night vision.

“Isuzu remains committed in staying ahead of the competition through our vision, strategy and execution by working closely with all our stakeholders because we believe that better transport leads to a better life. With a vision to become a global innovation leader and lead the way in bringing positive changes to transport solutions, we would like to reaffirm our continuous commitment to customers, partners and industry, and to create profound impact on Malaysia’s logistics value chain,” Okazoe added.

For more details on Isuzu’s range of vehicles, please call 1-300-88-1133 or visit www.isuzu.net.my.

ISUZU IS MALAYSIA’S MOST POPULAR TRUCK BRAND FOR 2024
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