Japanese truck manufacturer, ISUZU, has achieved another historic milestone as it continues to gain the trust and confidence of Malaysia’s truck market and emerged as the top-selling truck brand for 2025, a recurring annual victory achieved on the back of strategic initiatives in new product innovations, green technologies, and customer-centric approach.
With more than 6,880 units of commercial vehicles sold in 2025, ISUZU has consistently held the market’s number one position in three distinct categories, namely overall truck brand for 12 consecutive years, light-duty truck brand for 16 years, and also taking a market lead in medium-duty truck brand. The total sales reflected a 7.2 percent increase in growth from the previous year. ISUZU’s top performer, the ELF light-duty truck range, recorded a sales figure of 6,362 units, which represent 92.5 percent of the total trucks sold.
ISUZU Malaysia’s Chief Executive Officer, Tomoyuki Yamaguchi shared, “ISUZU’s continuous market-leading position in Malaysia is indeed a solid testament of our firm and constant commitment to quality, reliability and customer satisfaction. The value proposition of ISUZU is about emphasizing efficient transport solutions for all goods and people so as to create benefits that enrich societies.
“We deliver to the market, a diverse range of powertrains, advance safety innovations, strong dealer network and robust aftermarket support to help our customers optimize efficiency in an evolving business environment. Our success is very much attributed to people! They are our employees and partners who are the driving force behind the innovations, productivity and growth, and our valued customers who know our products and continuously choose ISUZU as their trusted logistics solutions provider. On behalf of the management, we sincerely thank all our key stakeholders for their unceasing commitment and loyalty,” he said.
“ISUZU will remain committed to fulfilling our customers’ needs, exceeding their expectations and helping them grow. We are resolute in our carbon-neutral strategy roadmap and advancing our products with cleaner emission standard to enable our customers to choose the best vehicles for their environmental responsibility and optimized productivity.”
“Many of our customers now realize the importance of ESG (environmental, social and governance) and have started to embrace its practices. ISUZU aims to do much more in minimizing environmental impact, maintaining leadership and continuing to build prosperous and sustainable societies. Therefore, this year in 2026 we have plans to launch additional new EURO 5 models to accommodate the market’s needs,” he added.
Making a significant stride in Malaysia’s medium-duty truck segment by taking the market lead, ISUZU’s medium-duty segment showed a stable sales performance over the year with 494 FORWARD range trucks sold in 2025. This represents a 63.6 percent growth from the previous year.
Yamaguchi also said, “Our medium-duty truck range is a practical workhorse, striking the perfect balance between performance, reliability, and versatility. With the availability of the Euro 5 FVR model with 6-speed Smoother AMT now, businesses are presented with a robust truck designed to be more fuel-efficient with significantly lower pollutants and long-term operating efficiency.”
ISUZU’s gear innovation, Smoother AMT, has been a crucial game-changer in customers’ purchase decision. This transmission is automatically-controlled by electronic computers and a torque converter hydraulics system operates the clutch and throttle to match revs for the gear change required. Gear shifting is smooth and the consistent torque provides improved levels of efficiency with zero clutch wear and tear maintenance cost.
Additionally, 2025 was also a year where ISUZU achieved another major parallel milestone by surpassing 100,000 units of locally-assembled ISUZU ELF and FORWARD truck models that were rolled out from its ISUZU Hicom Malaysia Sdn Bhd (IHM) production facility in Pekan, since the plant began operations in 2007.
“We have a clear vision for the future – of what we want to achieve and contribute. Even after many years of leadership with the most diverse powertrains, ISUZU will not rest on its laurels and will remain committed in developing the industry with new truck innovations for the betterment of societies,” he concluded.